TRAFFIC
Every day businesses across America open their doors to wait for customers. For millions of businesses, the activity that best drives customers through their doors is newspaper advertising.
That’s because 8 out of 10 consumers act on newspaper advertising over a 30-day period.

Consumers rate Newspapers as the media:
• Used most for shopping ads
• Where consumers like to see ads
• Most valuable in planning shopping
• With the most trusted and believable ads
• Preferred for receiving ad information

With over 70% of U.S. adults reading a newspaper in print or online in a typical week, that’s more than 164 million people. With numbers like that coming through, don’t stand too close to those doors.

Newspaper advertising works for millions
of advertisers. Put it to work for you.

Sources: Frank N. Magid Associates 2011
Scarborough Research (release 2) 2010

RESULTS!
Advertisers buy audience exposure, but what they really want is results. They want consumers to take action.

Advertising Use: 8 of 10 U.S. adults took action as a result of newspaper advertising in the past 30 days.
• 54% clipped a coupon
• 46% bought something advertised
• 45% visited a store
• 39% picked up shopping ideas
• 37% checked a website to learn more

Circular Performance: 79% of newspaper readers
used a circular from the paper in the past 30 days.
• 58% compared prices from one insert to another
• 45% shared the insert items with friends or family
• 41% took the insert to the store
• 40% made an unplanned purchase based on an ad

In an opt-out world,
people opt-in to newspapers.

Sources: Frank N. Magid Associates 2011
Scarborough Research (release 2) 2010

How America shops and spends:
The Power of Pre-Prints