Sample Print Ad Sizes

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SCRIPPS SOUTHWEST FLORIDA GROUP ADVERTISING INFORMATION

MECHANICAL MEASUREMENTS
COLUMNS	INCHES	PICAS
1	1.805	10p10
2	3.777	22p8
3	5.750	34p6
4	7.722	46p4
5	9.694	58p2
6	11.666	70p
• Standard double truck add 3/4” for gutter, 1.5” Tabloid • Full page type space 11.66” x 22.25”, Tab 5 columns x11.5” • 100 line halftone screen required R.O.P. DEPTH REQUIREMENTS • Full column depth 22.25 inches. • Ads over 19 inches are billed at full 22.25 inch depth. • Ads must be as many inches deep as columns wide. • Strip ads must be at least 6 columns wide x 3 inches deep. • Double trucks must be at least 11 columns wide, and the total linage must be at least 133.5”.