Community Events and Sponsorships

Sponsorship/Partnership Criteria (Trade Accounts)

Sponsorship and Partnership agreements are intended to cultivate our relationship with a large number of readers and potential readers with the intent to increase circulation. These events offer opportunities for the Naples Daily News to work in partnership with event organizers through advertising, public relations, media placement, point-of-purchase and media cross-promotion to help stimulate the readership and subscription of the newspaper. Provide positive visibility for the Naples Daily News newspapers, not compromise the newspaper’s journalistic integrity or independence.

For the Naples Daily News to consider a sponsorship or partnership agreement, the event or program must make a difference in the communities we serve, have the potential to increase readership, circulation and/or advertising revenue, reach the Naples Daily News target market, not discriminate with regard to race, religion, ethnicity, gender, sexual preference or age.

A request for a Sponsorship or Partnership Agreement requires the following:

Community Events and Sponsorship

Southwest Florida is home to a wide array of community and regional events. We are proud to be actively involved in supporting numerous projects, programs and organizations that reflect Southwest Florida's heritage and contribute to the cultural fabric of our community.

Every year, we receive hundreds of applications from groups requesting publicity for their events or for sponsorship. We review each request and, based on our qualification criteria and guidelines, we honor as many of these requests as our time and resources allow.
ExclusivityNaples Daily News will be the sole newspaper/print partner unless otherwise approved by the Marketing Director.

Recognition - As a sponsor, Naples Daily News Newspaper(s) will be recognized on all promotional materials, including but not limited to, posters, fliers, programs, tickets, signage, print and broadcast advertising, press-releases and all marketing materials. The appropriate logo representing the Naples Daily News logo should be used whenever possible. The logo cannot be altered in any way and the size of the logo must be in proportion to the size of the advertisement materials.

Booth Space & Signage – If booth space is available, assigned booth space to distribute promotional items, sell daily newspapers and/or solicit subscriptions and promote NIE must be provided. Banner space must be provided by the organization in a prominent area. Banners should be picked up at the Marketing Department prior to the event and returned, in good condition, within one week after the close of the event, unless other arrangements have been made.

Sponsorship Levels – If an organization is offering a sponsorship level, the Naples Daily News will receive the equal sponsorship level entitled to the agreement including tickets, promotional items, participation and any other benefit listed on the sponsorship package.

Reader/Advertising BenefitsNaples Daily News is interested in providing added value to our readers and advertisers and may choose to have reader contests, discounts, VIP treatment and/or any special amenities to offer our readers and advertisers.

First Right of Refusal – Event organizers agree to offer Naples Daily News the first right of refusal for event sponsorship the next time sponsorships are negotiated.

Event Evaluation Report – The organization must submit a written report of the event’s attendance, media used and goals achieved within a month after the event. There will be no consideration on future sponsorships without this report.

Agreement of Confidentiality – The specific terms and conditions of sponsorship agreements are confidential. They shall not be made available to any third party without the prior written consent of the Naples Daily News and the event organizer.