Almost 500 answered our 2007 Advertiser Satisfaction Survey, which provided our best sampling in our years of surveying.

In regards to the survey, we improved greatly from last year, with a better showing in every single area measured. But we still have plenty of room for improvement.

We found out that you overwhelmingly believe our sales representatives are courteous and professional. Most of you also agree that we do a good job of creating and processing your ads. But we can improve on providing you more and better research for marketing and for growing your business. We also need to make it easier for you to access top management. And we really need to do a better job with our billing and credit information and service.

Overall, we need to make you feel more assured that the money you spend with us is well worth it. We are working on all of these issues and more to make you feel like we’re the kind of business partner you would recommend to others.

If you missed out on giving us feedback this year, not to worry.  Send me your email to be included in next year’s survey. We also plan to send out periodic surveys on our service throughout the year to give you the opportunity to tell us how we are doing.

PDF Documents

Summary Report
of the Survey
5 point scale converted to 1-100 percentage scale

Harvard Business Review OnPoint article:
The one number you need to grow.
If growth is what you're after, you won't learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you.